Subscription analytics that live inside WooCommerce

How is MRR tracked for WooCommerce subscriptions?

MRR (Monthly Recurring Revenue) is one of the 10 KPI performance cards ArraySubs Pro adds to the WooCommerce Analytics dashboard, next to Active Subscriptions, New Subscriptions, and Renewal Revenue. The cards read from your live subscription records, so MRR reflects what the renewal engine is actually set to bill — not a spreadsheet you reconcile by hand.

The surrounding cards give MRR its context: how many subscriptions feed it, what churned out of it, and which portion is in danger. The full Pro card set:

• Active Subscriptions, New Subscriptions, and Churned Subscriptions
• MRR (Monthly Recurring Revenue) and Renewal Revenue
• Churn Rate and Revenue at Risk
• Trial Conversions, ARPU (Average Revenue Per User), and Retention Saves

How do I measure subscription churn and retention?

Churn is measured on two surfaces: the Pro dashboard reports Churned Subscriptions and Churn Rate as KPI cards beside your revenue numbers, with Retention Saves counting the cancellations your save offers reversed. One glance tells you whether the leak is growing and whether the interventions are working.

The free Retention Analytics module explains the why behind the rate: a cancellation reasons breakdown, save-offer acceptance, churn trends over time, product-level churn, and the revenue those saves retained. Measuring churn and reducing it run on the same data — the retention flow writes the outcomes that the analytics report.

Can I see customer lifetime value?

Yes — as an analysis built from real inputs, not as a single named report. ArraySubs reports ARPU (Average Revenue Per User) on the Pro dashboard, tracks lifetime spend per customer, and charts churn trends in Retention Analytics; together those are exactly what a lifetime-value calculation is made of.

Lifetime spend does more than sit in a report: it can drive member-access conditions, so a customer who crosses a spend threshold can automatically qualify for VIP content or member pricing. And with Member Insight (Pro), staff see any customer's full picture — profile, subscriptions, and commerce overview — on one screen.

How do renewal orders show up in WooCommerce reports?

Renewal orders are classified separately from parent orders, so subscription-aware reports can split first purchases from the recurring revenue that follows. In the extended Orders report and the order list, order-type classification keeps new-business revenue and renewal revenue from blurring together — the distinction every subscription metric depends on.

On the dashboard, Renewal Revenue reports what renewals actually collected, while Revenue at Risk flags recurring revenue that is in danger of churning rather than already lost. That is the difference between reading last month and acting on this one.

Where does the analytics data live?

In your WordPress database. ArraySubs reads from the same subscription records that billing, the customer portal, and retention flows write — there is no external analytics service, no account to connect, and no customer data leaving your site.

The operational logs follow the same rule. Gateway Health (Pro) records webhook status and gateway events, and the audit and scheduled-job logs (Pro) track what ran and who changed what — all stored in WordPress alongside the subscriptions they describe.