Emran
I founded ArrayHash and develop ArraySubs. 12+ years building WordPress, WooCommerce, and SaaS platforms.
About
I'm Emran — I founded ArrayHash and I'm the lead engineer of the plugins here. I've spent 12+ years building web platforms, specializing in system design and architecture across WordPress, WooCommerce, and SaaS products. I previously led big products ElementsKit, GetGenie, ShopEngine in Wpmet, and worked in Themewinter, XpeedStudio, and Bdthemes. Before ArraySubs I led engineering as CTO at multiple SaaS and WordPress product companies, including 5+ years scaling subscription and WordPress platforms.
Every guide in this library comes from first-hand engineering of the exact subsystems it describes — the subscription data model, renewal scheduling, off-session Stripe payments, failed-payment recovery, and membership access control. I designed and coded these systems, so the guidance reflects how the software actually behaves rather than a summary of third-party articles.
I'm a registered WordPress.org plugin developer (member since 2020) and the author and lead engineer of ArraySubs, shipping frequent releases to its public repository.
I hold a B.Sc in Computer Science & Engineering from Daffodil International University and work across PHP, WordPress, Node.js, React/Next.js, and AWS. I also maintain open-source WordPress and server tooling on GitHub.
Topics I'm qualified to cover
- WooCommerce subscriptions & recurring billing
- Memberships & content restriction
- Stripe & off-session / SCA renewals
- Failed-payment recovery & churn
- Subscription data modeling & architecture
- WordPress plugin engineering
- WooCommerce plugin engineering
Selected work
75 guides
Articles by Emran
- Membership Strategy
WordPress Roles vs Membership Levels vs Feature Entitlements
17 min read - Payment Recovery
Subscription Grace Periods Explained
17 min read - Subscription Foundations
WooCommerce Subscription Product Types Explained
18 min read - Billing Strategy
Immediate vs Next-Renewal Subscription Plan Changes
8 min read - Subscription Foundations
Anatomy of a High-Converting WooCommerce Subscription Product Page
9 min read - Billing Strategy
Immediate Cancellation vs Cancel at Period End
9 min read - Membership Strategy
URL-Based Content Restriction: Prefixes, Wildcards, and Regex
14 min read - Billing Strategy
Manual vs Automatic Subscription Renewals in WooCommerce
9 min read - Subscription Foundations
Lifetime Deals vs Recurring Subscriptions: Revenue, Support, and Risk
10 min read - Payment Recovery
Automatic Retry for Failed Subscription Payments: What Good Looks Like
18 min read - Payment Recovery
Failed Payment Email Sequence: A Message-by-Message Playbook
16 min read - Subscription Foundations
How to Add Subscriptions to WooCommerce: The Complete 2026 Guide
24 min read - Membership Strategy
Preventing Shared Membership Accounts Without Punishing Families
24 min read - Payment Recovery
Subscription Payment Failure Codes: A Practical Triage Guide
14 min read - Billing Strategy
Multiple Subscriptions per Customer: Policy, Cart, and Billing Tradeoffs
9 min read
Build the subscription system these guides describe
Start with the free ArraySubs core, then add Pro automation when you need supported automatic gateways and deeper operations.
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