Emran
I founded ArrayHash and develop ArraySubs. 12+ years building WordPress, WooCommerce, and SaaS platforms.
About
I'm Emran — I founded ArrayHash and I'm the lead engineer of the plugins here. I've spent 12+ years building web platforms, specializing in system design and architecture across WordPress, WooCommerce, and SaaS products. I previously led big products ElementsKit, GetGenie, ShopEngine in Wpmet, and worked in Themewinter, XpeedStudio, and Bdthemes. Before ArraySubs I led engineering as CTO at multiple SaaS and WordPress product companies, including 5+ years scaling subscription and WordPress platforms.
Every guide in this library comes from first-hand engineering of the exact subsystems it describes — the subscription data model, renewal scheduling, off-session Stripe payments, failed-payment recovery, and membership access control. I designed and coded these systems, so the guidance reflects how the software actually behaves rather than a summary of third-party articles.
I'm a registered WordPress.org plugin developer (member since 2020) and the author and lead engineer of ArraySubs, shipping frequent releases to its public repository.
I hold a B.Sc in Computer Science & Engineering from Daffodil International University and work across PHP, WordPress, Node.js, React/Next.js, and AWS. I also maintain open-source WordPress and server tooling on GitHub.
Topics I'm qualified to cover
- WooCommerce subscriptions & recurring billing
- Memberships & content restriction
- Stripe & off-session / SCA renewals
- Failed-payment recovery & churn
- Subscription data modeling & architecture
- WordPress plugin engineering
- WooCommerce plugin engineering
Selected work
75 guides
Articles by Emran
- Payment Recovery
What Happens When a Subscription Payment Fails?
8 min read - Membership Strategy
AND/OR Membership Access Rules Explained with Examples
13 min read - Billing Strategy
Early Subscription Renewals: Benefits, Risks, and Guardrails
8 min read - Payment Recovery
Involuntary Churn Recovery Checklist
14 min read - Subscription Foundations
Can WooCommerce Do Subscriptions Without a Plugin?
8 min read - Payment Recovery
Auto-Downgrade After Payment Failure: When It Beats Cancellation
15 min read - Payments & Compliance
Migrating Subscription Gateways Without Breaking Renewals
23 min read - Payments & Compliance
Subscription Payment Tokens and Card Updates Explained
27 min read - Subscription Foundations
Free Trial, Paid Trial, or No Trial? A Subscription Decision Framework
10 min read - Membership Strategy
SEO for Gated WooCommerce Content
14 min read - Subscription Foundations
Monthly and Annual Subscription Plans: Packaging Without Cannibalization
10 min read - Payments & Compliance
Stripe Recurring Payments for WooCommerce: How They Work and What to Test
29 min read - Billing Strategy
Recurring Subscription Coupons: Economics and Abuse Controls
10 min read - Subscription Foundations
Simple vs Variable WooCommerce Subscriptions: Which Product Type Fits?
9 min read - Retention & Churn
Voluntary vs Involuntary Churn
22 min read
Build the subscription system these guides describe
Start with the free ArraySubs core, then add Pro automation when you need supported automatic gateways and deeper operations.
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