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Optimize trial-to-paid conversion

Trials are where growth is won or lost — measure the conversion rate, then test what lifts it.

  • Conversion % over time
  • Test trial settings
  • Grow paid subs
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ProMeasure & grow

If trials feed your funnel, trial-to-paid conversion is a top growth lever. The Performance Dashboard tracks Trial Conversions as a KPI card and a trend chart (Pro) — trials that ended and converted ÷ trials ended. This recipe uses that number to test trial length, card-required vs no-card, and onboarding, then watch the rate move.

What you get
  • Know your true trial-to-paid conversion rate.
  • See it trend as you change trial settings.
  • Test card-required vs no-card and trial length with evidence.
  • Grow paid subscriptions from the same trial volume.
Copy these settings

The exact configuration

Enter these values and you have the setup live. Every field maps to a real ArraySubs setting.

SettingValue
MetricWooCommerce → Analytics → Overview (Pro)Trial Conversion Rate (card + trend chart)
DefinitionMetricTrials ended in period that are now active ÷ total trials ended
Levers to testProduct / General SettingsTrial length · Require Payment Method · onboarding emails
Best for

When to use this setup

SaaS and any trial-led funnel
Deciding card-required vs no-card trials
Improving onboarding
Set up

Set it up in 3 steps

A step-by-step guide drawn from the ArraySubs user manual. Open the linked page for the full walkthrough and screenshots.

  1. Read the conversion metric

    On WooCommerce → Analytics → Overview (Pro), check the Trial Conversions card and the Trial Conversion Rate chart over a meaningful range.

    Subscription Performance

  2. Change one lever

    Adjust a single variable — trial length, Require Payment Method, or onboarding — using the relevant subscription/trial settings.

    Trial Management

  3. Watch the rate move

    Compare conversion before vs after on the trend chart to confirm the change actually helped.

    Subscription Performance
From the manual

This recipe is built from these ArraySubs user-manual guides:

Good to know

Notes & edge cases

Only trials whose trial-end date falls in the selected period count — ongoing trials are excluded.
Card-required trials (Stripe) typically convert higher than no-card; measure the trade-off against trial starts.
Pair with the trial recipes in the recurring-billing group to implement each test.
Built with

Modules behind this recipe

The ArraySubs modules this setup relies on.

Free + Pro

Analytics

Track subscription revenue, growth, churn, retention, and customer behavior across reports and WooCommerce Analytics.

Free + Pro

Billing and Renewals

How ArraySubs creates, schedules, communicates, and collects recurring payments from first invoice to final renewal.

More recipes

Related setups to explore

Other configurations you can build with the same modules.

Free + Pro

Card-required trial, then monthly

Capture a card during a $0 trial with Stripe, then charge automatically when the trial converts — e.g. 14 days, then $49/mo.

Free

No-card trial, then monthly

Let customers start a free trial without entering a card — e.g. 15 days free, then $100/month once the trial converts.

Pro

Track MRR, churn & ARPU

Know the numbers that grow a subscription business — MRR, churn rate, ARPU, trial conversion, and revenue at risk on one dashboard.

FAQ

Questions, answered

Trials that ended within the period and are now active, divided by all trials that ended in the period.

Trial length, whether a payment method is required (card-required vs no-card), and onboarding/reminder emails — change one at a time and watch the trend.
Paid Pro plans

Unlock the complete Pro stack

Start on the free-forever core today, then choose a paid Pro plan when you need the advanced Pro feature set.

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