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30% offPricing Plans

Free first month coupon

Let customers start completely free with a 100%-off code on the first payment, then bill normally from the first renewal.

  • 100% off first payment
  • $0 to start
  • Full price on renewals
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No credit card required
FreeRetention & coupons

A ‘free first month’ coupon is an acquisition staple — the customer pays $0 to start via a 100%-off code, then renews at full price. Unlike a trial, it’s a coupon you can hand out selectively (email, partners, win-back). ArraySubs builds it as a one-time 100% coupon. This recipe creates ‘FREEMONTH’.

What you get
  • First payment is $0 with the code applied.
  • Renewals charge full price from the first renewal.
  • Hand it out selectively (email, partners, win-back).
  • More controllable than a site-wide free trial.
Copy these settings

The exact configuration

Enter these values and you have the setup live. Every field maps to a real ArraySubs setting.

SettingValue
Coupon codeMarketing → CouponsFREEMONTH
Discount type / amountCoupon → GeneralPercentage · 100%
Apply to subscriptionsArraySubs Subscription SettingsOn
Discount durationArraySubs Subscription SettingsOne-time
Usage limitCoupon → Usage limitsOptional (e.g. 1 per customer)
Best for

When to use this setup

Targeted acquisition and win-back campaigns
Partner/affiliate ‘first month free’ codes
Promos you don’t want available to everyone
Set up

Set it up in 3 steps

A step-by-step guide drawn from the ArraySubs user manual. Open the linked page for the full walkthrough and screenshots.

  1. Create a 100% coupon

    Add ‘FREEMONTH’ under Marketing → Coupons with Discount type = Percentage, Amount = 100.

    Coupons

  2. Enable subscription handling, one-time

    Tick ‘Apply to subscriptions’ and set Discount duration = One-time so only the first payment is free.

    Coupons

  3. Add usage limits

    Optionally cap usage (e.g. once per customer) under the coupon’s Usage limits to prevent abuse.

    Coupons
From the manual

This recipe is built from these ArraySubs user-manual guides:

Good to know

Notes & edge cases

If a payment method is required at checkout, a card may still be collected even though the first order is $0.
Want the recurring price free for the first month then full price? One-time 100% already achieves that on the initial order.
Renewals are full price — this is not a recurring free coupon.
Built with

Modules behind this recipe

The ArraySubs modules this setup relies on.

Free

Coupons

Apply WooCommerce coupons to subscription products with recurring discounts, cycle limits, and checkout counting.

Free + Pro

Subscription Products

Create and manage simple or variable subscription products with trials, signup fees, plan logic, and lifecycle behavior.

More recipes

Related setups to explore

Other configurations you can build with the same modules.

Free

Welcome 15%-off coupon

A one-time welcome coupon that discounts only the first payment — renewals stay full price.

Free

No-card trial, then monthly

Let customers start a free trial without entering a card — e.g. 15 days free, then $100/month once the trial converts.

Free

Free month to win back

Offer a single free renewal (100% off one cycle) as a high-impact save for customers about to leave.

FAQ

Questions, answered

A trial is a product setting available to everyone who buys; a free-first-month coupon is a code you distribute selectively, with WooCommerce usage limits and expiry under your control.

Depending on gateway and your Require Payment Method setting, a payment method may still be captured at checkout for the upcoming renewals.
Paid Pro plans

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Start on the free-forever core today, then choose a paid Pro plan when you need the advanced Pro feature set.

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