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Hide products from non-members entirely

Not just block — disappear. Restricted products return 404 and drop out of every catalog, search, and sitemap for non-members.

  • 404 the product
  • Gone from catalogs & search
  • Excluded from sitemaps
No credit card required
FreeRestrict & gate

Some products should be invisible to non-members — secret tiers, exclusive drops, supplier-only items. The Ecommerce 404 action makes a restricted product return 404 and vanish from catalogs, search, related/upsell, widgets, REST, and XML sitemaps for anyone who doesn’t qualify. This recipe hides products completely.

What you get
  • Restricted products 404 for non-members.
  • Removed from shop, search, related, widgets, REST.
  • Excluded from WordPress, Yoast, and Rank Math sitemaps.
  • Truly hidden, not just unbuyable.
Copy these settings

The exact configuration

Enter these values and you have the setup live. Every field maps to a real ArraySubs setting.

SettingValue
Rule tabMember AccessMember Access → Ecommerce
ActionRule action404 Not Found
IF conditionRule conditionsHas Active Subscription / Role / Lifetime spend
Schedule (optional)Rule scheduleDrip access by days-since-subscription-start
Best for

When to use this setup

Secret or exclusive products
Supplier-only catalogs
Hiding tiers from the wrong audience
Set up

Set it up in 2 steps

A step-by-step guide drawn from the ArraySubs user manual. Open the linked page for the full walkthrough and screenshots.

  1. Create an Ecommerce rule with 404

    In Member Access → Ecommerce, add a rule, scope the products, and set the action to 404 Not Found.

    Commerce & Benefit Rules
  2. Set the qualifying condition

    Require the subscription, role, or spend that should be allowed to see the product.

    Commerce & Benefit Rules
From the manual

This recipe is built from these ArraySubs user-manual guides:

Good to know

Notes & edge cases

404 hides the product everywhere for non-qualifying visitors; Block purchase keeps it visible but unbuyable.
Sitemaps (core, Yoast, Rank Math) automatically exclude 404-gated products.
Add a Schedule to reveal supplier/exclusive products only after a membership matures.
Built with

Modules behind this recipe

The ArraySubs modules this setup relies on.

Free + Pro

Member Access

Control who can see, download, and purchase content using flexible rules tied to subscriptions and roles.

Free + Pro

Subscription Products

Create and manage simple or variable subscription products with trials, signup fees, plan logic, and lifecycle behavior.

FAQ

Questions, answered

No. The 404 action removes them from catalogs, search, related/upsell, widgets, the REST API, and XML sitemaps for non-qualifying visitors.

Yes. Add a Schedule (days/weeks/months since subscription start) so access opens once the membership matures.
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