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Offer a cheaper plan instead of cancelling

A downgrade keeps the relationship and some revenue. Present a cheaper plan at cancellation for customers citing price or missing features.

  • Downgrade vs cancel
  • Triggered by price/features
  • Uses plan switching
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Free + ProRetention & coupons

Some customers won’t pay your current price but would pay something. The Retention Flow’s downgrade offer keeps that revenue: at cancellation, the customer is shown a path to a cheaper plan instead of leaving entirely. It leans on the plan switching system, so it only appears when you’ve configured downgrade paths on the product. This recipe enables a downgrade offer for price and feature objections.

What you get
  • Cancellers are offered a cheaper plan instead of leaving.
  • Accepting routes them through the plan switching flow.
  • You keep partial revenue and the customer relationship.
  • Only shows when downgrade paths exist on the product.
Copy these settings

The exact configuration

Enter these values and you have the setup live. Every field maps to a real ArraySubs setting.

SettingValue
Linked downgrade productsProduct → Linked ProductsConfigured on the subscription product
Enable Retention OffersRetention Flow pageOn
Enable Downgrade OfferRetention Flow → Downgrade OfferOn
Show for these reasonsDowngrade OfferToo expensive · Missing features I need
Best for

When to use this setup

Tiered products with a cheaper plan to fall to
Price- and feature-driven churn
Stores already using plan switching
Set up

Set it up in 3 steps

A step-by-step guide drawn from the ArraySubs user manual. Open the linked page for the full walkthrough and screenshots.

  1. Configure downgrade paths

    On the subscription product’s Linked Products tab, set the cheaper plan(s) as downgrade targets. Without these, the offer has nothing to show.

    Plan Switching & Relationships
  2. Enable the downgrade offer

    On the Retention Flow page, enable Retention Offers, then Enable Downgrade Offer.

    Retention Offers
  3. Target the right reasons

    Select ‘Too expensive’ and ‘Missing features I need’ in ‘Show for these reasons.’

    Retention Offers
From the manual

This recipe is built from these ArraySubs user-manual guides:

Good to know

Notes & edge cases

The downgrade offer requires Pro plan switching with linked downgrade products — otherwise it won’t appear even if enabled.
Accepting redirects the customer to the plan switching modal to pick the cheaper plan.
Pair with the discount offer so price objectors see both a discount and a downgrade.
Built with

Modules behind this recipe

The ArraySubs modules this setup relies on.

Free + Pro

Retention Flow Builder

Build a multi-step cancellation flow with reason capture, targeted save offers, and final confirmation.

Free + Pro

Subscription Products

Create and manage simple or variable subscription products with trials, signup fees, plan logic, and lifecycle behavior.

Free + Pro

Billing and Renewals

How ArraySubs creates, schedules, communicates, and collects recurring payments from first invoice to final renewal.

FAQ

Questions, answered

Most often there are no downgrade products configured. Set downgrade targets on the product’s Linked Products tab; the offer only shows when a cheaper plan exists.

Yes. If the customer’s variation has downgrade paths configured via linked products, those options appear in the plan switching flow.
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